JB Choi2nd Hypothesis TestBased on the 1st hypothesis experiment, I did 2nd hypothesis experiment with a slightly different form of prototypes. Below is the…Nov 18, 2021Nov 18, 2021
JB Choi1st Hypothesis ExperimentBased on the assumption mapping and diary study I did, I started to test my hypothesis using the first prototype. Below is how I developed…Nov 18, 2021Nov 18, 2021
JB ChoiDiary StudyBefore I started hypothesis testing using the first prototype. I did a diary study to find out what situations people usually feel unsafe…Nov 18, 2021Nov 18, 2021
JB ChoiResearch into Unexpected AreasTo expand my thesis idea and get some unexpected insights I expand research into unexpected areas which are related to my thesis problem…Oct 21, 2021Oct 21, 2021
JB ChoiAssumptions MappingBefore I started further researches, I mapped my assumptions about solo travel safety. After I created assumptions mapping, I got some…Oct 21, 2021Oct 21, 2021
JB ChoiAssumptions AwarenessHere are some assumptions I have for my thesis idea.Oct 14, 2021Oct 14, 2021
JB ChoiNew Thesis Idea & First InterviewMy initial ‘HMW’ was “How might we find the perfect size when shopping online?”. This is definitely the meaningful problem I want to solve…Oct 14, 2021Oct 14, 2021
JB ChoiHow might we help people find the perfect size when online fashion shopping?After some talks with strangers, friends and family members about their shopping experiences, I decided to narrow down my problem space to…Sep 29, 2021Sep 29, 2021
JB Choi10 short observations about your area of interestAs online/offline shopping is my interest area, so I did both the last weekend. Firstly I visited Soho to looking around some stores. And I…Sep 23, 2021Sep 23, 2021
