JB Choi2nd Hypothesis TestBased on the 1st hypothesis experiment, I did 2nd hypothesis experiment with a slightly different form of prototypes. Below is the…3 min read·Nov 18, 2021----
JB Choi1st Hypothesis ExperimentBased on the assumption mapping and diary study I did, I started to test my hypothesis using the first prototype. Below is how I developed…3 min read·Nov 18, 2021----
JB ChoiDiary StudyBefore I started hypothesis testing using the first prototype. I did a diary study to find out what situations people usually feel unsafe…1 min read·Nov 18, 2021----
JB ChoiResearch into Unexpected AreasTo expand my thesis idea and get some unexpected insights I expand research into unexpected areas which are related to my thesis problem…2 min read·Oct 21, 2021----
JB ChoiAssumptions MappingBefore I started further researches, I mapped my assumptions about solo travel safety. After I created assumptions mapping, I got some…1 min read·Oct 21, 2021----
JB ChoiAssumptions AwarenessHere are some assumptions I have for my thesis idea.1 min read·Oct 14, 2021----
JB ChoiNew Thesis Idea & First InterviewMy initial ‘HMW’ was “How might we find the perfect size when shopping online?”. This is definitely the meaningful problem I want to solve…3 min read·Oct 14, 2021----
JB ChoiHow might we help people find the perfect size when online fashion shopping?After some talks with strangers, friends and family members about their shopping experiences, I decided to narrow down my problem space to…2 min read·Sep 29, 2021----
JB Choi10 short observations about your area of interestAs online/offline shopping is my interest area, so I did both the last weekend. Firstly I visited Soho to looking around some stores. And I…2 min read·Sep 23, 2021----